THIMPHU, 19 August 2021, (TON): The Royal Monetary Authority (RMA) yesterday launched the national e-commerce portal to enhance access to the international market for “Made in Bhutan” products.

Prospective buyers from both Bhutan and abroad can now log into www.bhutanmade.bt to see and order Bhutanese products of their choice. Buyers can make payments through a payment gateway.

Currently, nine merchants with 155 “distinct and authentic” Bhutanese products have been on-boarded on the portal. A large number of merchants are expected to be on-boarded gradually.

According to officials, the portal was launched in recognition of the need to nurture entrepreneurial culture through innovative technologies on the initiative of the RMA in collaboration with the Ministry of Economic Affairs (MoEA) and the Bank of Bhutan (BoB).

RMA Governor Dasho Penjore at the launch said that BoB would play a key role in implementation of the initiative. He also said that it was important to have showroom for Bhutanese small and cottage industry products.

The portal was developed by a local tech firm, Cloud Bhutan.